After high school, Bridwell wanted to turn his love of drawing into a career. He studied first at the John Herron Art Institute in Indianapolis and then moved to New York, where he took classes at another art school, Cooper Union, for two years. He then went to work as a commercial artist. It was in 1962 while he was working as a freelance filmstrip and slide illustrator and drawing mostly cartoons that Bridwell decided to put together a portfolio of colorful drawings and make the rounds of children's book publishers. Now married, with an infant daughter — Emily — he was hoping to supplement his income with some extra work illustrating books.
Bridwell visited about fifteen publishing houses but there were no assignments to be had, and even worse, seemingly little hope for any in the future. One editor at Harper & Row went so far as to tell Bridwell that his art by itself was just not good enough, and she didn't think anybody would ask him to illustrate a book for them. But amazingly enough, she also made the suggestion that helped bring him the phenomenal success he enjoys today. She advised him to write a story to go along with one of his pictures. She picked out his sketch of a baby girl and a horse-sized bloodhound and casually said, "There might be a story in this," Bridwell remembers.
He wasted no time in taking her advice, but he did decide to make the bloodhound even bigger and more of an "all-around" dog – much like the dog he had wanted as a little boy, one that he could ride and who would be a fun companion. Bridwell remembers speaking to the editor on a Friday, and "By Monday, I had done this little book about a girl and her dog," he says.
Bridwell summed up Clifford's characteristics matter-of-factly: "He's red and he's warm. Clifford does what you'd like to do but can't. Because Clifford is so big and also because he's a dog, he's able to do the most unbelievable and imaginative things." But not too unbelievable or imaginative. You won't see Clifford traveling in outer space, for example. Bridwell was firm about his decision that Clifford won't do anything that a real dog wouldn't do.
Although Clifford books are based on rather ordinary events, such as camping, going to the seashore, or the circus, when the Big Red Dog comes on the scene, things start to happen! "Clifford always tries to do the right thing," Bridwell explained, "but he does make mistakes." Bridwell got the ideas for Clifford's behaviour from other dogs — dogs in movies, dogs in stories, and, of course, dogs he watched over the years, including his own. After Bridwell decided what will happen in the story, he sketched it out. Next, he wrote the text — first just letting the story flow and later revising it. From start to finish, the process usually took about three months.
Despite his (and Clifford's) success, Bridwell, like anyone who does anything creative, still couldn't always predict how others would respond to his work. In just a few hours on the night before he was to meet with his editor about a Clifford book that he had worked on for many weeks, Bridwell drew some sketches and put together the text for what would become one of his most popular books, The Witch Next Door. Bridwell thought he was just bringing along something extra, but The Witch Next Door, about a kindly witch and her friendship with her two young neighbours, was accepted for publication while the Clifford book was rejected. "That's the way it goes," Bridwell says, calling The Witch Next Door a "happy accident."
But what he obviously learned and what he tried to stress to young writers is that rejection is not a reason to give up. "Sometimes you'll do something that you really like and no one else does. You'll feel terrible, but you've just got to press on and keep trying. If you like doing it and keep working at it, then someday you will succeed."
There are more than 150 Clifford titles, 129 million copies of Norman Bridwell's books are in print and many of his stories are translated into 13 languages.
Norman Bridwell and his wife, Norma, moved to Martha's Vineyard in 1969. Bridwell died on December 12, 2014. He was 86.